Fox Coaching
Personal Triathlon Coaching Tailored For You
British Triathlon Qualified Personal Coach
Cheshire, NW England
Fox Coaching
Simon Fox - Professional Triathlon Coach
I offer a bespoke one-to-one coaching service, tailored to your own specific needs and objectives, with a flexible and competitive pricing structure to suit all clients. My coaching philosophy is to aim to be inclusive and welcoming of all abilities and to encourage and motivate athletes to reach their own individual potential. In particular, I believe I can help those athletes with some basic triathlon experience to progress that bit further, perhaps to successfully complete a longer event, or to achieve an age-group qualification.
I feel I can achieve this through references to my own personal experiences, and not just technical knowledge. I have considerable experience as an athlete myself, one who progressed from novice to age-group level, and with a long history of successfully coaching endurance runners and, more recently, triathletes.
Coaching Experience
I coached endurance running at my local athletics club for many years, after qualifying in 2008 as a UK Athletics level 2 endurance coach. I did a module in coaching marathon running during this time. I spent three years, between 2023 and 2026, as a group coach at my local triathlon club with one year as Head Coach, including designing their seasonal training programmes. My focus now is on personal coaching. When undertaking my BTF Personal Coach qualification in 2024, I coached two individual athletes on a one-to-one basis to successfully complete their very first Ironman events. I have since coached other first-time Ironman finishers, and currently have small group of clients with differing levels of experience, training for a variety of events and distances.
Testimonials
Karen, who finished 4th in her age-group at Ironman Hamburg in 2024, said: “Simon was very open and easy to talk to. He listened to any issues I had and took notice of them. He showed me respect and integrity – he is honest and has worked with me, i.e. guided, but also allowed me to make certain decisions for myself. He was very supportive and encouraged me all the way. I have been happy with the coaching relationship and enjoyed working with Simon and would recommend him to fellow athletes.” Dave, who smashed his target time at Ironman Hamburg in 2024, said: “without doubt it was Simon’s guidance, experience and knowledge as a coach which helped me to exceed my goal. He was able to adapt my training as circumstances suited and also gave that vital encouragement when sessions either didn't go according to plan or life just got in the way! I highly recommend anyone to use his coaching."
Performance History
I have been competing in endurance events for over 20 years, after joining my local athletics club in my late-thirties. I have competed at all standard road running race distances up to marathon, as well as numerous cross-country, trail and fell races of various distances. I began to enter triathlons soon after I had started running, joining my local triathlon club and competing in various events, both in the UK and abroad. I have finished several iron distance events, including some of the more extreme ‘mountain’ ones, such as the inaugural Brutal in Snowdonia, and Triathlon X in the Lake District. In recent years, I have managed to qualify to compete for England at Age-Group marathon, and for GB at both triathlon and duathlon.
20 Years of Endurance Racing
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All Standard road running race distances:
​5k - PB 17:52
10k - PB 37:22
Half-Marathon - PB 1:23
Marathon - PB 2:59
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Multiple long distance Trail and Fell races.
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Numerous Triathlon and Duathlon events across the UK and abroad.​
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Several Iron distance events.
Ironman - PB 10:46
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​England Age-Group marathon representation
GB Age-Group triathlon, duathlon and mountain running representation
Coaching Qualifications
British Triathlon Level 2 Triathlon (Group Coach)
Cert No.986299
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British Triathlon Level 2 Diploma (Personal Coach)
Cert date June 26 2024
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British Triathlon Strength and Conditioning
Cert date March 2026
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British Triathlon Ultimate Coach Membership
No.E131882
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​British Cycling Ride Leadership Award
Level 1
